A New Look.
The Same Trusted SIHO.
Building on nearly 40 years of trusted service, we've refreshed our brand to better reflect who we are today and where we're headed: a trusted partner connecting quality care with innovative insurance solutions so members can truly thrive.
Why We Refreshed Our Brand?
While our look is evolving, our mission remains the same. This rebrand is a refinement of our identity, not a change in strategy. We will begin using SIHO as our primary name, supported by a modernized logo and visual identity that better reflects the full breadth of services we provide. Our new tagline, “Service. Integrity. Health. Outcomes.” reflects the values that have guided SIHO for nearly four decades and the experience we strive to deliver through every relationship.
What Our New Brand Represents.
Our new brand reflects our vision of creating stronger connections, better outcomes, and a more human-centered experience. It combines the capabilities of a sophisticated health plan with the accessibility, responsiveness, and personalized service of a local organization.
What Isn’t Changing.
While our appearance is changing, your experience with SIHO will remain the same.
You can continue to expect:
- Personalized support from a responsive, Indiana-based team.
- Benefit solutions designed around your needs.
- Trusted partnerships focused on better outcomes.
- A commitment to making healthcare easier to understand, navigate, and access.
What to Expect During the Transition.
Over the coming weeks and months, you’ll begin seeing our refreshed brand across our website, communications, marketing materials, and digital channels. This will be a gradual rollout, so you may notice both our previous and updated branding as we thoughtfully transition materials and platforms over time.
Questions? We’re Here to Help.
As we roll out our new brand, you may have questions or need access to updated logos, marketing materials, or other brand resources.
Whether you're an employer, broker, provider, or partner, our team is here to support you.
Please contact us at Branding@SIHO.org
Member inquires: MemberServices@siho.org
